Awareness Campaign

Women suffer with dyspareunia due to menopause because they don't know it's a medical condition that can be treated and that should be discussed with their doctor. We needed to spark this important conversation between these women and their doctors. Using arresting, elegant portraits of postmenopausal women and impactful quotes, we gave voice to women suffering with dyspareunia, which helped doctors better understand the impact of the condition. We found that this greater understanding motivated doctors to proactively ask about dyspareunia as part of the menopause discussion.

Rx Award Of Excellence