To build on the momentum we established with the DACOGEN stopwatch, we developed DACOGENERATE, a multiplatform microsite for sales reps. The site included sales rep engagement games, links to resources, marketing and sales communication tools, surveys, and event announcements. Our goal was to ensure that the reps were prepared to have expert discussions about the role of DACOGEN in the treatment of intermediate to high-risk MDS. DACOGENERATE also served as a platform to further develop powerful visuals that depicted the commitment of DACOGEN and the impactful role of its sales reps.

Rx Award Of Excellence