One of the main strategic initiatives we had for SAPHRIS was to own the bipolar mania space. To effectively accomplish this, we considered several creative approaches for how to showcase the world of bipolar mania and how SAPHRIS can help manage acute manic symptoms. After much creative exploration, we solidified the “Post-it Note” campaign. This campaign memorably depicted that SAPHRIS can reduce the symptoms of bipolar mania to help patients move forward.